What are the Instagram 2022 trends? What will work the most this year in Instagram marketing?
Buckle up, because a lot is going to happen on Instagram in the next 12 months.
Creator-driven shopping is set to revolutionize the way we shop online, the chronological feed is set to return, and, head on, we’re about to see a lot more suggested content coming.
Ready to get ahead of the curve? In this article, we’re going to look at the six biggest Instagram marketing trends you need to know in 2022.
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6 Instagram trends you absolutely must know in 2022
Trend Instagram NO. 1: introducing feeds of historical and suggested content
Your eyes don’t deceive you – the chronological feed may be back very soon.
what does this mean for Instagram in 2022?
We are putting our money on a new home feed that has the ability to switch from a “Suggested for You” feed to a chronological “Next” feed.
Sound familiar? Well, that’s why it is.
TikTok has already led the way with this format and it clearly works; TikTok is now officially more popular than Instagram among US-based Gen Z users.
Suggested content feeds are coming to Instagram, but there will also be an option to see a chronological feed.
Trend Instagram NO. 2: video formats will merge
Instagram has already merged IGTV into Feed Videos, and a leaner Instagram video offering is expected for 2022.
With Instagram feed videos, reels, and stories still in play, it’s very likely that Instagram will move towards a more unified approach.
It appears that Instagram is testing a Reels-like vertical Instagram Stories feed.
Of course, this new format is currently in test mode, but the end result is likely to be a single feed that brings together feed videos, reels, and stories.
Trend Instagram NO. 3: Creator-led commerce will change the way we shop
Because in 2022, Instagram will launch its creator affiliate program more widely, which will provide a significant monetary incentive for influencers of all sizes to sell products on behalf of brands. To know how to do affiliate marketing at the moment, read the specific article: Affiliate marketing for influencers how to make money on Instagram.
Introducing affiliate (or “commission-based”) revenue to Instagram eliminates the need for complex deals and contracts, making influencer marketing on the app much easier for everyone to engage.
And that’s not all. Instagram is poised to make “Creator Shops” available to more users on the platform, providing a new destination for influencers and creators to showcase the products of the brands they love (earning commissions from the sales they inspire).
The Bottom Line: Creator-led shopping is about to go mainstream, so don’t be surprised when your Instacart receipts reach new heights in 2022.
Trend Instagram NO. 4: The rise of brand personalities
Gone are the days when Instagram was purely for sharing aesthetically pleasing images. Now, the app hosts something far more impactful: community and conversation.
what does this mean for brands and creators? Simply put, it means it’s time to bring your personality to the table.
This way you can connect on a deeper level with your more engaged followers, building a stronger sense of community and encouraging engagement on Instagram.
Trend Instagram NO. 5: video memes will reign supreme
Memes will forever be a recipe for instant success, but in 2022, video memes are where they are on Instagram.
Video memes are just like static memes – something abstract, funny, or cute paired with a recognizable feeling – but in a more dynamic and engaging format.
As Instagram continues to prioritize short-form videos over all other formats, video memes are bound to be a hot ticket to viral success.
Trend Instagram NO. 6: New and improved community engagement features
When it comes to conversation requests, nobody does it like Instagram.
From emoji reactions to interactive story stickers, Instagram knows how to lead the conversation and build community – and that’s a benefit they won’t compromise in 2022.
First, the engagement guide stickers (such as the Question sticker) are expected to enter Reels’ chat.
Additionally, replies to comments are expected to become more engaging and interactive, with the ability to respond via a video or voice note.
The takeaway on Instagram trends? If you’re still thinking of Instagram as a photo-sharing platform, listen, because things have changed BIG.
Instagram is an immersive communication channel, and if you want to be successful in 2022, it’s time to roll up your sleeves, face the red light and let your personality shine.